Spitfire's Webinar Series
Spitfire Strategies has taught hundreds of nonprofit leaders how to be better communicators – now it’s your turn!
“One of the best webinars I ever attended. The pace and examples easily kept my attention. This was excellent!"
~2012 Webinar Participant
Interested in attending a webinar on one of Spitfire's most popular training topics? Our Webinar Series is an excellent way cut travel and training costs, and bring together staff or grantees from diverse locations to benefit from Spitfire's valuable insights and powerful communications tools.
During these 60-minute presentations, participants follow along in real time as the trainer shares communications tips and leads a variety of interactive exercises. Participants are drawn into the discussion and encouraged to ask questions, interact with each other and comment on the content being presented. Just like our on-site trainings, each webinar is tailored to meet the needs of the nonprofit sector. And we make it fun!
To allow for further flexibility and increased access to learning, an on-demand recording of each webinar is made available to those who would like to watch the session again or were unable to participate in the live session.
Click. Dial. Learn. Spitfire makes it that simple!
Contact: Adam Rankin, by phone at (202)293-6200 x 222 or by This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .
The Details
Logistics: All webinars begin on the dates listed below at 1:00 pm Eastern Time / 10:00 am Pacific Time. Participants must register for individual webinars by 9:00 am Eastern Time on the day of the webinar. Participants must register for the series pass by 9:00 am Eastern Time on the day of the first webinar. Web access and dial-in information will be provided by email, when registration is complete.
Cost:$50 for a single webinar – “One-day pass” $175 for any four webinars – “Small multi-event pass”
Register for the 2013 Webinar Series
Small multi-event pass
Access for one person to any four webinars in this series, at a lower package price.
Large multi-event pass
Access for one person to any eight webinars in this series, at a lower package price.
Season pass
Access for one person to all 17 webinars in this series, at a lower package price.
Just Enough Planning Guide™ - May 22
Whether planning to pass a law, win popular support for an issue or organize a boycott - produced by Spitfire Strategies, the Just Enough Planning Guide™ gives groups a step-by-step process to chart where they are going, the best way to get there and what to expect along the way. In this training, Spitfire Strategies highlights the nine steps it takes to win your next campaign.
Policymaker Outreach 101 - June 4
Engaging policymakers is a great way to amplify the impact of your work. This introductory webinar focuses on answering the three key questions of smart policymaker engagement. 1. Who do we start with? 2. What do we ask for, and how do we stay on the right side of the lobbying line? 3. How do we connect our work with the policymaker's interests? Spitfire offers practical strategies for turning an initial call into a lasting relationship with your targeted policymakers.
What's Your Spiel?- June 25
Whether at a cocktail party, a networking event or a long airplane ride, everyone is eventually faced with the question, "So, what do you do?" Although some situations are more high pressure than others, it is key to describe one's occupation, organization and mission in a succinct and compelling manner. During this webinar, Spitfire Strategies will offer participants strategies for describing their work in a way that people will understand – and remember.
Discovering the Activation Point™ - July 9
Many social and behavioral change issues have significant public support, but this support is passive. There is a gap between people saying they care about something, and those actually motivated to do something about it. During this session, you’ll learn smart ways to bridge the gap between awareness and action with tips and strategies designed to engage and activate your audience.
Opposition Messaging - July 23
Many nonprofits face opposition in their work – groups that levy criticism and seek to influence their target audiences against their efforts. When you're faced with opposition, you have two choices – you can argue and potentially end up off message or you can respond strategically to redirect the conversation to your main points. Spitfire Strategies will lead a session to help you anticipate and respond to opposition more effectively. You'll learn how to use the opposition box tool to map your opposition's arguments and plan your response. Then you'll practice staying on message in the face of opposition in an interactive role play.
Internal Communications - August 6
Ensuring external audiences get your messages starts with making sure everyone inside the organization is on message. During this one-hour session, participants learn how to get everyone on the same page in order to have greater external impact. As part of this session, we will also review strategies for evaluating internal communications capacity and prioritizing activities.
Smart Chart 3.0™ - August 20
Like, Comment, Share: Energizing Your Facebook Presence - September 10
How to Facebook can be a challenge for non-profit organizations and projects. What do you need to say, and when? How do you get – and keep – your followers engaged? Who do you need to "friend" and why aren't people commenting on or even "liking" your links? Spitfire will help you think through your social network strategy with best practices and practical tips on increasing your Facebook community and improving your measurable results.
Measuring Impact - September 24
"Can anyone hear me?" If you're not sure anyone can hear your message, or you're not sure if your communications efforts are paying off, this webinar can help. Spitfire Strategies will discuss strategies for evaluating your communications efforts as they progress and will share tips for revising plans as needed to ensure your work stays on target.
Storytelling - October 1
Storytelling is a uniquely powerful tool that can be used to connect with and inspire your target audiences to take action on your issue. However, many organizations often do not realize how to effectively use it. Spitfire Strategies will lead you through this session aimed at helping you craft and deliver different kinds of stories that you can deliver to media, funders, activists, legislators and other key audiences. Spitfire will also offer tips for creating a storytelling culture within your own organization.
Storybanking - October 15
This webinar will help you take your storytelling to the next level. Join us to learn tips on how to create a bank of organizational stories that you can draw upon when faced with media or policymaker requests, or when you need a story to include in your outreach efforts to funders or target audiences.
Getting Your Board On Board - November 5
Communicating organizations need a vibrant and engaged board. They often have the expertise, visibility and networks an organization needs to succeed. Beth Kanter will help grantees consider ways to turn their board into a powerhouse resource for their issue including effective board communications, messenger training, and strategic deployment.
Audience Targeting and Messaging - December 3
Strong messaging is absolutely critical to a successful communications effort. Yet crafting clear, compelling messages can sometimes seem like an impossible task. Help is on the way! In this interactive webinar Spitfire offers strategic tips and proven techniques for identifying and effectively reaching the audiences most important to your efforts. We'll also introduce you to the Spitfire message box, a simple, intuitive tool designed to help you tap your audience's values and overcome their barriers in order to create strong, concise messages that connect with the people you care about and move them to action.
Smart Chart 3.0™ - March 5
Writing for Results - March 19
It’s an informational device, a persuasive tool, a cheat sheet and a calling card: The venerable one-pager is the Swiss Army Knife of collateral materials. Whether you’re in charge of crafting a new one-pager for your organization or project, or just want to know what to look for when reviewing an existing one, this interactive session offers useful tips for creating an effective one-pager that not only looks good, but also gets your message across.
Gaining Media Coverage in a Changing Landscape - April 2
In a world where traditional media is on the decline, Spitfire Strategies will offer tips for garnering media coverage of events and programs through both proven methods of reaching print, radio and television reporters, but also through new communications vehicles, such as bloggers, and internet-based publications and e-newsletters. Spitfire will also highlight tactics for getting more mileage out of the coverage you generate.
Living in a Digital World - April 23
Facebook and Twitter? Email? Analytics? Where do you start? During this session, Spitfire Strategies will help participants understand the six areas that are essential to a strong digital strategy: listening, websites, email, social media, outreach, content creation, and staffing. This session will help you decide how much time to invest in the areas that are important for your organization's success. Participants will walk away from the session with clear next steps they can take home to their organizations to improve their overall digital strategy.
Extreme PowerPoint Makeover - May 7
Great PowerPoint presentations begin with strong content. During this webinar you will learn how to ground your presentation in your overall communications strategy and make it work harder for you. The session also covers the four elements of effective presentation content. By the end of the training, you will have a plan for developing a new presentation or revamping an existing one.
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