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Spitfire’s trainer will walk through Spitfire’s preeminent strategic communications planning tool, the Smart Chart, an easy-to-use tool that offers a practical approach to developing successful communications programs. During this interactive webinar, Spitfire will lead you through the decisions you must make to put a successful plan in place. The Smart Chart ensures that strategy drives communications and helps build the strong foundation your organization needs to achieve its goals. This five-step tool teaches organizations how to put strategy ahead of tactics when planning for any communications activity.

What You’ll Learn: 

  • Evaluating the current landscape 
  • Identifying the right audiences to focus on
  • How to reach priority audiences by tapping into their values and crafting clear, compelling messages
  • Spitfire’s values-based messaging framework
  • Strategies for identifying communications tactics for each audience 
  • Tips for keeping efforts on track 

This online training is offered as a two-hour session via Zoom. We encourage participants to join live. We will send recordings and materials to participants post-session.