April 9 at 2-3 p.m. ET
Strategic Media Engagement
Media is an essential element of a successful communication campaign. Many organizations seek media coverage without a strategic plan to make the most of their coverage. With a constantly changing media landscape, keeping up with the latest trends — and knowing how to keep your issue front and center — is critical.
What You’ll Learn:
- How to make your issue timely and newsworthy
- Which types of outlets and mediums will most effectively reach your audience
- Best pitch practices to increase your chances of getting a response
- The power of the follow up
- How to squeeze the juice out of every media opportunity
This online training is offered as a one-hour session via Zoom. We encourage participants to join live. We will send recordings and materials to participants post-session.
