Shannon leverages her social impact, business and communications expertise to empower mission-driven organizations and entrepreneurs who share her passion for generating positive impact. Whether she’s designing social enterprise strategic roadmaps, developing data-driven insights, executing workshops or crafting impactful messaging that mobilizes target audiences, she always emphasizes long term value creation for her clients and the communities they serve, alike.
As a Spitfire director, Shannon uses her skills and expertise to create lasting, positive change for her clients. She firmly believes that the best way to address systemic inequalities is by empowering those who endure them every day to become changemakers themselves. That is how she creates change at scale.
She discovered her passion for social impact consulting while partnering with an entrepreneur in Ethiopia who wanted to eradicate water-borne disease in his community of Dilla. Today, he has a thriving business that provides 6,000+ liters of clean water a day to those who need it most. Shannon also spent time in Johannesburg, South Africa, as an Emingo Social Impact Consulting Fellow. While there, she helped corporate social responsibility investment firm, Tshikululu, build out a communications plan that enabled them to further address systemic racial inequities through institutional-investor engagement.
More recently, Shannon has spent her time designing communications strategies for mission-driven organizations like NJ TRANSIT and MUTTS Comics, as well as developing workshops for Junior Achievement’s Business Challenge program and Savannah State University’s College of Business Administration’s Innovation and Entrepreneurship series. She is dedicated to using education as a tool to create and support as many changemakers as possible.
In her previous life, Shannon was a multimedia journalist for the Miami Herald. While there, she covered stories on racial justice, immigration, education, disability advocacy and health justice, and executed the documentary series Being Muslim in America, which used storytelling to combat anti-Muslim rhetoric during the presidential campaign during that time. Her journalistic work has been published by The New York Times, The Associated Press and the Tampa Bay Times, among others. She’s also the founder of a women’s entrepreneurship workshop series that aims to obliterate the gap between the concentration of women and men in media by providing women in media with essential entrepreneurship skills. She holds an International MBA and a Master of international relations from IE Business School in Madrid, Spain, and a B.S. in journalism from the University of Florida. She’s also certified in IDEO’s Human-Centered Design Thinking Methodology.
Shannon resides in Denver, CO, with her pup Rhu Bee and too many house plants.