Spitfire worked with the Packard Foundation’s Population and Reproductive Health Program to develop a communications plan to help explain and support their revised strategic focus.
Spitfire conducted interviews among the team’s program staff, as well as with outside experts to explore the communications challenges the PRH team faces when communicating about its work. We conducted an assessment of communications done to date, and assessed communications needs moving forward.
Based on the results of this research, we developed a year-long communications plan. This plan included goals, audience targets, and a message platform. It also recommended communications activities to deliver key messages to the foundation’s targets.
Once the plan was complete, Spitfire brought the message platform to life via a PowerPoint slide presentation. The presentation gave Packard offices around the world a way to talk about the work consistently while offering regionally relevant examples. Spitfire also helped the team develop communications capacity, including creating a storybank to tell stories that highlighted the main messages on the strategies the foundation was most interested in funding, and the results they were seeing from the grantees’ work.
