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Tools to help you spark change

Best-in-class tools and resources for the dreamers, the game changers, the innovators and the movement leaders

Our tools

Because we don’t think any one communicator should have to go it alone

In addition to our trainings, thousands of nonprofits and foundations use our free tools to take their communication work to the next level. It all started with the Smart Chart, a strategic communication planning tool that helps organizations identify what they want to achieve, who they need to reach, and what messages and activities will motivate audiences to act. Now we have a host of free tools for changemakers to choose from — whether you want to try something new or brush up on a tried-and-true tactic.

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Explore our tools

Need a smart strategy? Trying to write messaging that changes hearts and minds? Want to make disinformation a losing strategy? We’ve got the tool for that.

Rooted in the latest social science research and best practices, Spitfire’s free tools can help turn your “wish list” into “done deals.”

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Need a bit more direction?

Let’s do a training together

Want one of our expert trainers to bring these tools to life for your team?

Each year, our trainings help thousands of organizations set strategic goals, build strategic communication plans and improve their digital strategies.

View our training offerings