In this political and social climate, it can feel like a crisis is right around the corner. It’s nerve-wrecking. From congressional committees investigating nonprofits to large-scale rescinding of funding, you need a plan.
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You want a plan in place so that you don’t scramble if a situation arises.
If you start planning during a crisis, it’s too late. In a crisis, you need to leverage all your assets, but you have to preplan to do so.
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You wonder how to reduce your risk and protect staff.
The people matter in the organization, and doing what you can on the front end to safeguard them is important.
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Your entire team — from board members to policy staff — need to understand their role in the event of a crisis.
The team needs to act as a coordinated unit — staying on message and in alignment.
Spitfire’s crisis planning tool, Smart Plan, helps you anticipate crises and prevent them when possible and prepares you to respond if one strikes. In four steps, Smart Plan gives you the tools to assess risks, identify potential sources of attack, minimize risks and leverage strengths at any point in time.
The difference between a true crisis and a challenging moment
The process to assess an organization’s risk of facing a crisis in this moment
Basic elements and questions to consider when developing a crisis communications plan
How to map out the crisis response protocol and outline what steps to take when a crisis hits
An approach to develop a messaging plan to reach the most important audience rather than engaging in a heated debate with the opposition
You’ll leave the session understanding how to fully use the Smart Plan tool to create a crisis communications plan for real-life situations.
You will have tools to make certain that all staff understand day-to-day policies, procedures and language to prevent and manage crisis situations
