This session costs $300.
Strategic Communications Planning
November 13, 2025, 2p to 3p EST, Virtual
All your goals require a plan. Enter our Smart Chart 4.0, Spitfire’s preeminent strategic communications planning tool, which has helped nonprofits from within the United States and overseas for more than 20 years. And it keeps getting better.
This easy-to-use five-step tool that teaches nonprofits how to ask strategic questions to engage before launching a communications activity. You will learn how to put strategy ahead of tactics when planning for any communications effort and how to take your communications to scale.
During the session a senior strategist will cover:
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The strategic choices needed to develop a strong communication plan
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An approach to creating communications objectives rooted in your organization’s programmatic objectives, and to determining the best decision makers
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Spitfire’s “message box” to create strong, concise messages that connect to your audience(s)’ core values and overcome their internal barriers
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Strategies to reach and motivate the audience(s) most important to your success
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Strategies for determining the most appropriate communication activities, messengers and tactics to deliver your message
“I really appreciated the session and found it valuable. I took copious notes — especially on the SMART objectives piece. It’s rare we have time to really dig into those or make space for the discussion.”
— Giordana Segneri, University of Maryland School
Meet the Lead Trainer
Frequently Asked Questions
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We recommend staff who lead policy, campaigns and communications efforts attend.
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No, please attend each session at the allotted date and time.
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Please contact registration(at)spitfire(dot)com.