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Strategic Communications Planning

November 13, 2025, 2p to 3p EST, Virtual

All your goals require a plan. Enter our Smart Chart 4.0, Spitfire’s preeminent strategic communications planning tool, which has helped nonprofits from within the United States and overseas for more than 20 years. And it keeps getting better.

This easy-to-use five-step tool that teaches nonprofits how to ask strategic questions to engage before launching a communications activity. You will learn how to put strategy ahead of tactics when planning for any communications effort and how to take your communications to scale.

Join Us

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During the session a senior strategist will cover:

The strategic choices needed to develop a strong communication plan
An approach to creating communications objectives rooted in your organization’s programmatic objectives, and to determining the best decision makers
Spitfire’s “message box” to create strong, concise messages that connect to your audience(s)’ core values and overcome their internal barriers
Strategies to reach and motivate the audience(s) most important to your success
Strategies for determining the most appropriate communication activities, messengers and tactics to deliver your message

Meet the Lead Trainer

Frequently Asked Questions

  • This session costs $300.

  • We recommend staff who lead policy, campaigns and communications efforts attend.

  • No, please attend each session at the allotted date and time.

  • Please contact registration(at)spitfire(dot)com.

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