Karley Kranich

Director

Karley helps companies and nonprofits find their voice and tell their story. She has led communications departments, worked within nonprofits and advised corporate departments. With a background in journalism, Karley enjoys helping clients identify a media hook and develop compelling messages.

Karley started her career at Spitfire—helping launch Spitfire’s digital media services—but she left for a few years to work for several nonprofits, including the Environmental Defense Fund. While at EDF, Karley led communications for the sustainable Supply Chain team and served as the main media contact. Karley also led the website development for the Supply Chain Solutions Center, a resource for global corporate sustainability professionals. Karley managed communications for EDF Climate Corps, a fellowship program that trains and matches graduate students with host companies to complete projects on renewable energy, ESG reporting and exploring innovative sustainability solutions. She knows the importance of young leaders in the climate movement, so Karley continues to mentor college students interested in getting involved with environmental advocacy.

While at the nonprofit, Rosslyn Business Improvement District, Karley led a full-scale marketing campaign for a neighborhood in Arlington, Virginia struggling during the COVID-19 outbreak, using earned media, paid advertising and digital strategies. Before returning to Spitfire, Karley also served as a consultant at two communications firms, UpShift Strategies and Golin. At UpShift, Karley led the day-to-day activities for several of the firm’s environmental clients, garnering them earned media and elevating their leadership profiles. At Golin, Karley advised Fortune 500 companies on their social impact and inclusion goals.   

Karley earned her master’s in management from the Harvard Extension School. She lives in Washington, DC and loves paddleboarding on the Potomac, enjoying DC’s food scene and hiking in the Blue Ridge Mountains.

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