Online communication
Digital Smarts
How effective is your digital strategy? What if we told you there’s a way to take it to the next level?
You’re in luck because Digital Smarts is especially designed to give you the tips and tricks needed to increase your digital-savvy. Digital Smarts: A Guide for Nonprofits is a free resource for any organization looking to strengthen its digital strategy.
Whether you’re building from the ground up or just searching for tips on taking your digital outreach to the next level, this collection of handouts will help you effectively divide your time across the most important digital platforms and create a comprehensive and integrated digital strategy. Digital Smarts gives you the tips and tricks you need to expand your reach and engage with your target audiences online using Specific, Measurable, Attainable, Realistic, Time-bound, and Strategic objectives.
Are you ready to become a digital pro? Don’t worry, you can thank us later.
Starting with Strategy
Integrated Digital Strategy
Best Practices for Creating Content
Listening to Audiences Through Analytics
Activate Audiences Online
A Picture Is Worth 1,000 Words
Using Social
Facebook
Maximizing Facebook
Paying to Play on Facebook
Using Facebook Live to Drive Social Change
Advertising Authorization on Facebook
Twitter
Beyond a Following
Getting a Handle on Twitter Chats
Tips for Live-Tweeting
Twitter Ads
Advertising Authorization on Twitter
Additional Social Media Platforms
Instagram
Connecting on LinkedIn
Snapchat for Nonprofits
Finding Your Niche on YouTube
Expanding Your Editorial Reach
Build Better Blogs
Making the Move to Medium
More Digital Tools
Reaching Your Audience Through Texts
Irresistible Email
Extend Your Reach Through Live Streaming
Google for Nonprofits
Social Media Policies
Creating a Social Media Policy
Sample Social Media Policy
