Audit your communication

To succeed, you must be strategic about how you communicate. You need to have a clear sense of who you are, why your mission matters and how to convey that to your target audiences. 

Spitfire’s SmartScan gives a clear view of your organization’s materials and systems and a way to engage your colleagues in the process. Get a better picture of what you are doing well and should keep doing – and where more communication capacity or resources will enable you to create a bigger impact.

SmartScan features four modules: Identity, Planning, Best Practices, and Rules and Results. You can take them all at once to get an overarching assessment of your communication assets and needs or just focus on one area at a time.

With generous support from the Ford Foundation, the David and Lucile Packard Foundation and the William and Flora Hewlett Foundation, the SmartScan shows the landscape of what your organization is doing well and the areas you should continue to grow and develop – and where more communication capacity or resources will enable you to create a bigger impact.