Plan to persuade

Discovering the Activation Point® is a series of peer-reviewed, field-tested best practices designed to turn passive supporters into active champions.

If knowledge alone was enough to inspire action, the world would already be a better place. Real change requires action, and the key to moving people from knowledge to action is persuasion.

Welcome to the Activation Point, where you will find best practices for planning for persuasion, tailored to the unique needs of social change organizations. The Activation Point is a publication of the Communications Leadership Institute and Spitfire Strategies.