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Tools to help you spark change
Best-in-class tools and resources for the dreamers, the game changers, the innovators and the movement leaders
Our tools
Because we don’t think any one communicator should have to go it alone
In addition to our trainings, thousands of nonprofits and foundations use our free tools to take their communication work to the next level. It all started with the Smart Chart, a strategic communication planning tool that helps organizations identify what they want to achieve, who they need to reach, and what messages and activities will motivate audiences to act. Now we have a host of free tools for changemakers to choose from — whether you want to try something new or brush up on a tried-and-true tactic.
Explore our tools
Need a smart strategy? Trying to write messaging that changes hearts and minds? Want to make disinformation a losing strategy? We’ve got the tool for that.
Rooted in the latest social science research and best practices, Spitfire’s free tools can help turn your “wish list” into “done deals.”
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Just Truth Guide™Combating disinformation
Learn how to identify, analyze and counter disinformation in today’s hyper-connected world. -
Smart Chart 4.0®Building a communication plan
Create an effective communication plan in six easy steps. -
Smart Plan™Responding to a crisis
Be prepared for any crisis with this four-step planning tool. -
AndACTION™Using entertainment for good
Harness the power of pop culture and entertainment to inspire action. -
See What You Mean™
Engaging audiences through visual strategy and storytelling
Make your visuals as captivating as your words. -
Replenishing Trust™
Developing organizational and community trust
Discover actionable steps to rebuild trust through concrete actions and evidence-based practices.
Need a bit more direction?
Let’s do a training together
Want one of our expert trainers to bring these tools to life for your team?
Each year, our trainings help thousands of organizations set strategic goals, build strategic communication plans and improve their digital strategies.