Let’s cut to the chase. Trust in traditional and corporate news outlets is increasingly waning, and a growing number of people across the globe are getting their news from an ever-more diffuse social media ecosystem. In today’s fragmented media landscape, it’s not enough to assume that the same strategies and tactics will reach the audiences we need to move the needle. 

Today, shaping the conversation, building thought leadership, and seeding the narratives that influence our collective society begins online. This means we have to expand our toolkit to reach and engage with the audiences we need to take action. Created for organizations and individuals hoping to break through amidst this new information landscape, Spitfire’s latest guide, Who Is Reading My Op-Ed?, provides practical tips and strategies forsharpening your voice, considerations for alternative channels that actually reach the audiences you need to, and the importance of leveraging the always-on media amplification cycle.