Content Creator Engagement

Tap into the power of trusted messengers

More people’s primary source of news has become social media. Whether trying to reach millennials who live their lives on Instagram or the 40% of Gen Z individuals who use TikTok as their primary search engine (yes, over Google), many organizations know you should be engaging with influencers and creators but simply do not know where to start.

This online training is offered as a one-hour session via Zoom. We encourage participants to join live. We will send recordings to participants post-session.

What You’ll Learn:

Criteria to help you determine whether a campaign is ripe for influencer engagement
Best practices for working with creators
The risks and the benefits of collaborating with creators and the data that proves its worth
Tips for how to start building relationships with content creators

Join the Virtual Courses Waitlist for Fall 2025

This training will be back this fall! Join our waitlist to stay updated on future dates and jump ahead of the line when registration opens.

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Which sessions are you most interested in attending? Select all that apply.

Smart communications planning

Countering disinformation with communications

Powerful presentations and What’s your spiel

Strategic media engagement

Content creator engagement

Small & mighty communications series

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