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Strategic Communications Planning
Map your communications to what matters most
Spitfire’s trainer will walk through Spitfire’s preeminent strategic communications planning tool, the Smart Chart, an easy-to-use tool that offers a practical approach to developing successful communications programs. During this interactive webinar, Spitfire will lead you through the decisions you must make to put a successful plan in place. The Smart Chart ensures that strategy drives communications and helps build the strong foundation your organization needs to achieve its goals. This five-step tool teaches organizations how to put strategy ahead of tactics when planning for any communications activity.
This online training is offered as a two-hour session via Zoom. We encourage participants to join live. We will send recordings to participants post-session.

What You’ll Learn:
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Evaluating the current landscape
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Identifying the right audiences to focus on
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How to reach priority audiences by tapping into their values and crafting clear, compelling messages
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Spitfire’s values-based messaging framework
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Strategies for identifying communications tactics for each audience
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Tips for keeping efforts on track
Join the Virtual Courses Waitlist for Fall 2025
This training will be back this fall! Join our waitlist to stay updated on future dates and jump ahead of the line when registration opens.