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Strategic Media Engagement
Engage the media to build trust, influence and shift the conversation
Media is an essential element of a successful communication campaign. Many organizations seek media hits without a strategic plan to make the most out of their coverage. With a constantly changing media landscape, it is critical to keep up with the latest trends and know how to keep your issue front and center.
This online training is offered as a one-hour session via Zoom. We encourage participants to join live. We will send recordings to participants post-session.
What You’ll Learn:
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How to make your issue timely and newsworthy
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Which types of outlets and mediums will most effectively reach your audience
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Best pitch practices to increase your chances of getting a response
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The power of the follow up
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How to squeeze the juice out of every media opportunity
Join the Virtual Courses Waitlist for Fall 2025
This training will be back this fall! Join our waitlist to stay updated on future dates and jump ahead of the line when registration opens.