Strategic Media Engagement

Engage the media to build trust, influence and shift the conversation

Media is an essential element of a successful communication campaign. Many organizations seek media hits without a strategic plan to make the most out of their coverage. With a constantly changing media landscape, it is critical to keep up with the latest trends and know how to keep your issue front and center.

This online training is offered as a one-hour session via Zoom. We encourage participants to join live. We will send recordings to participants post-session.

What You’ll Learn:

How to make your issue timely and newsworthy
Which types of outlets and mediums will most effectively reach your audience
Best pitch practices to increase your chances of getting a response
The power of the follow up
How to squeeze the juice out of every media opportunity

Join the Virtual Courses Waitlist for Fall 2025

This training will be back this fall! Join our waitlist to stay updated on future dates and jump ahead of the line when registration opens.

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Which sessions are you most interested in attending? Select all that apply.

Smart communications planning

Countering disinformation with communications

Powerful presentations and What’s your spiel

Strategic media engagement

Content creator engagement

Small & mighty communications series

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