Nonprofit communications staffers need tools to create clear and compelling communication now more than ever. We know that many of you are looking to boost your skills to drive social change and excel in your career — and Spitfire is here to give you that edge you need!
Starting in March, Spitfire will offer affordable virtual communications trainings for professionals at any career level. Don’t just sit through another prerecorded webinar — engage in real-time discussions and problem-solving exercises alongside peers. If you are looking for practical skills and new strategies for your work while making the most of your professional development budget, these monthly trainings are for you.
We’ve curated monthly skills-building training sessions and one five-part series on the topics communicators need right now. Check out the lineup below, and sign up on our trainings page.
- Content Creator Engagement: Engaging with influencers and content creators can be an effective way to reach millennials on Instagram or the 40% of Gen Zers who use TikTok as their primary search engine (yes, over Google). However, it can be difficult to know where to start. In this one-hour session, we will help you identify criteria to determine whether a campaign or opportunity is ripe for influencer engagement, what the process includes, and the risks and benefits of content creator collaboration. Register now to find and engage the right influencers.
- Countering Disinformation With Communications: Disinformation, false information created intentionally to mislead people, endangers not only nonprofits’ efforts but also society as a whole. We believe that neutralizing disinformation without spreading it is a core competency for communicators. In this two-hour session, we will describe the basic definitions of mis- and disinformation and the strategies used to manipulate all of us into spreading harmful disinformation. We will also provide an overview of the messaging strategies used to prevent and debunk disinformation. Sign up today to prevent the spread of disinformation.
- Strategic Communications Planning: Strategic communications is key to achieving long-term success and impact. In this two-hour session, we will walk through our preeminent strategic communications planning tool, the Smart Chart®, an easy-to-use tool to develop successful communications plans. We’ll cover how to turn your organization’s program objective into a communications plan, including audiences, messaging, activities and metrics for success. Sign up to plan smarter today with Smart Chart.
- Powerful Presentations and What’s Your Spiel: During this highly interactive two-hour session, we will focus on how to talk about your work in a clear and engaging way, whether you’re designing a memorable presentation or introducing your organization to someone you’ve just met. Join us to own the room and share the power of your work.
- Strategic Media Coverage: Media is an essential element of a successful communication campaign. Many organizations seek media coverage without a strategic plan to make the most of their coverage. With a constantly changing media landscape, keeping up with the latest trends — and knowing how to keep your issue front and center — is critical. In this one-hour session, we will outline how to proactively get press coverage – from research to writing pitch notes – to reach your audiences. Take control of your media outreach by registering today.
- Small and Mighty Communication Series: This five-part training series gives one-person communications shops training on how to align resources; strategy; and, most importantly, time. Teams of one often have to be more reactive, and strategy and proactive communications fall on the priority list. Even when you have a strong communications plan in place, you may have limited resources and time for implementation. And there may be competing demands from leadership. These sessions include conversations with colleagues in similar positions so you can build a circle of peers that lasts beyond the series. Sign up to strengthen your capacity as a one-person communications team.
Don’t hesitate to email us at CuttingEdgeTraining (at) spitfirestrategies (dot) com if you have any questions. We look forward to seeing you online in the coming weeks!
