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Michael Crawford, Vice President at Spitfire Strategies

He/him/his

Michael Crawford

Vice President

Michael has worked at the intersections of storytelling, culture and social change to build the movements that won marriage equality and showed young people that their votes are power. At Spitfire, he worked to launch Campaign for Size Freedom with Dove, NAAFA and The FLARE Project to end weight discrimination, which resulted in landmark legislation in New York City. He helped Hip Hop Caucus bring hip-hop back to the center of its work through a cultural strategy that leveraged hip-hop as a creative vehicle for moving young people to action. He led development of The South’s Got Now/Decidimos, a bilingual campaign for the Southern Poverty Law Center to turn out young people of color to vote in the Deep South. As director of marketing at MoveOn, he created cultural strategies to engage new and diverse audiences through creative partnerships with celebrities, influencers and advocates. At Freedom to Marry, he led the digital and creative team and played a central role in shaping the narrative around same-sex couples and digital strategy to win marriage nationwide. In a bid to become the Black Don Draper in the making, he also studied advertising at Miami Ad School. Michael believes that if organizations thought more like brands, we'd have a better shot of transforming America into a truly multiracial democracy.

What Makes Them Spark

It’s hard to sum anyone up in 200 words. So, here are some facts to learn more about our team. These are the things that bring them joy outside of collaborating with our amazing partners.
  • Massive fan of Liverpool F.C. (aka the best football club)

  • Most proud of his work to to win same-sex marriage

  • Serves on the board of the Cultural Engagement Lab

More from Michael Crawford

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