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How to Use Psychographics for Good
Data is inherently neutral. How you obtain data and what you do with it is what makes it good or evil. That’s at the center of the recent firestorm with Facebook and Cambridge Analytica, the data analytics firm founded by Steve Bannon and Republican megadonor, Robert Mercer. On...
Making History
The People Who Give Spitfire Our Spark: Midy Aponte
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The People Who Give Spitfire Our Spark: Mark Dessauer
The Power of Podcasts
As someone who finds there are never enough hours in the day, I value the time I do have and appreciate every morning’s moments. I begin each day in a similar fashion: wake up, open my window, put in my headphones and turn on my favorite podcast. “From the New York Times, I’m...
How Net Neutrality Became One of America’s Favorite Things
At Spitfire, we’ve been engaged in the fight to preserve a free and open internet for nearly a decade, so we know how far we’ve come – and how far we still have to go. We’ve always understood that achieving the big victory of permanently preserving the open internet is a long...
Make a difference in 2018
Three Ways to Take Advantage of “Political Headaches”
Making Sense of Messy Truths with Tamara Thompson
At Spitfire, we pride ourselves in our ability to use effective communication to make positive change in the world. But in an era of “truthiness” and “fake news,” breaking through the clutter is easier said than done. To make our messaging stick, we need to understand not only...
SmartChart.org: Guiding strategic communication planning for 15 years and counting
The People Who Give Spitfire Our Spark: Jen Carnig
Celebrating Latinx Political Power
Hispanic Heritage Month pays tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society. It has been celebrated in the United States since 1968 and has grown from a two-week celebration into a month long one. Today...