Rally4Babies virtual campaign
ZERO TO THREE
Spitfire worked with ZERO TO THREE to organize its virtual Rally4Babies campaign, a digital initiative to build support for infant and toddler provisions in President Obama’s Preschool for All initiative. Spitfire designed a strategy to demonstrate support among early learning advocates around early childhood policies across Facebook, LinkedIn and Twitter.
ZERO TO THREE called on Spitfire to help develop and implement the campaign strategy. To provide clear guidance on messaging and outreach activities, Spitfire assessed digital assets and created and distributed a robust digital toolkit that included messaging, petition language, email templates, blog templates, social media posts, media pitch guidance and press contacts. The #rally4babies hashtag trended on Twitter on the day of the rally and created more than 1 million Twitter impressions. Spitfire also helped ZERO TO THREE draft and place an op-ed in USA Today and garnered multiple news articles, including an ABC News online piece picked up by news sites across the U.S. The result: millions of audience impressions.